Music Specialist - Your Entertainment Industry Connection

Today’s entertainment industry has created a totally new type of divisive character. The person who makes the saying “shady business”, a reality. The main reason this person exists is due to the lack of Positive Reputation among today’s industry players.

The contemporary music business has created a host of new players and new positions, unfortunately the honesty of these players is not based on their actions. A few examples of the new breed hustler starts with their ability to consistently fin… Continue

If you think that you can go to a conference, play a song or perform and someone will give you a deal. HELLO you are almost a complete fool. Most NEW conferences are about separating you from as much of your money as possible and this happens by selling you dreams. These NEW conferences are long on conference performance slots, nightclub showcases, and DJ panels and short on education and real business networking. Just tell me what artist ever "BLEW UP" from having a DJ, an A&R rep or a reco… Continue

This is one for the grown folks.

I’ve finally come to the decision that something has to be said about the Games people run on our youth. The entertainment industry has currently become a massive money machine for Hip Hop music and culture. The undeniable creative geniuses in this genre of music are Black youth. However the role models they see and goals that these very youth seek to obtain are tainted. Major corporations now control the sources that our youth read, watch and listen to. So the… Continue

THE FIGHT FOR RADIO DOLLARS
Allen Johnston – The Music Specialist
www.asha.com


Arbitrons Portable People Meter has created a real stir within the Black, Latino and minority radio communities and now has caused a definite division of corporate interests.

Let me explain. The Portable People Meter (PPM) is a passive electronic measurement device worn by a listener that allows Arbitron to know what radio signals the wearer has listened to during the day. It not only measures AM / FM radio signals… Continue

While sitting in a music conference panel recently it dawned on me that the Independent labels had created a whole new series of individual and small group owned independent SUPPORT businesses . These businesses are flourishing while the independent labels that use them are not.

As a Hip-Hop / R&B / Neo Soul / Rock / Country or Gospel artist you feel that your material should be the hottest in the country. You just don’t know what to do to get started, so based on what you’re seeing and hea… Continue